1964 was a seismic year, where Motown’s rhythm met the pulse of a changing America. As President Lyndon Johnson signed the Civil Rights Act into law, Motown celebrated its own revolution. The Supremes, once dismissed as “the no-hit Supremes,” rewrote their narrative with three back-to-back chart-toppers: “Where Did Our Love Go,” “Baby Love,” and “Come See About Me,” cementing their place as pop royalty. The Temptations, powered by the electrifying voice of David Ruffin, were poised to deliver 1965’s timeless anthem, “My Girl.”

After the Civil Rights Act of 1964 was signed into law, beach towns across the South began to change dramatically. Before the landmark legislation, Black families flocked to destinations that welcomed them—places where they could dine, find lodging, and enjoy the sand and sea without restriction. Where Black families traveled to shore, so did the Soul music artists. Black-owned hotels and businesses flourished in spots along The Grand Strand, especially in communities like Atlantic Beach and North Myrtle Beach in South Carolina. Known as "The Black Pearl," Atlantic Beach became a lively hub where inland farmers, local workers, and church groups gathered every weekend from April through October, creating a vibrant and memorable summer tradition.

When “Green Onions” by Booker T. & the MGs started picking up steam, Stax Records knew they had something special on their hands—even if it didn’t seem that way at first. Released as a B-side on their Volt label, radio DJs were bypassing the A-side track, “Behave Yourself,” in favor of the infectious groove of “Green Onions.” Soon, the record exploded, leaving the label scrambling to meet the demand. Stax co-founder Jim Stewart recalled, “It broke overnight and we couldn’t get the records out fast enough.”

After a few exhilarating days of performing and exploring Washington, D.C.—the hometown of Marvin Gaye—the Motor Town Special journeyed north to Boston, Buffalo, and Connecticut, where they were met with warm receptions. But as the bus headed southward into the American South, the young artists were about to face challenges they had never encountered before. This leg of the tour, known as the "Chitlin’ Circuit," would thrust them into the stark realities of Jim Crow-era segregation.

In the early days of Motown, Berry Gordy saw the potential for his label's music to bridge diverse audiences and generate significant earnings. The challenge was getting his artists on stages outside of Detroit. Sending each act on individual tours or TV appearances was financially impossible. A plan was proposed by Thomas “Beans” Bowles, a saxophonist and flutist for Motown hits who also held a management position. Collaborating with Gordy’s sister, Esther Gordy Edwards, Bowles devised The Motor Town Special—a 1962 East Coast bus tour featuring Motown’s top acts.

In the wake of the Supreme Court's mandate to desegregate public education, the South grappled with resistance and opposition. The University of Alabama, under the influence of Governor-elect George Wallace's segregationist agenda, staunchly opposed integration efforts. Despite the registration of Black students Vivian Malone and James Hood, their admission was abruptly halted amidst ongoing legal battles between the state and federal authorities. This incident underscored the persistent barriers and challenges faced by Black individuals seeking equal access to education in the segregated South. The demand for Soul music on different Southern campuses starkly contrasted with prevailing racial attitudes.

If Soul music could be likened to "a ham hock in your cornflakes," then the Chitlin’ Circuit evokes the imagery of chitterlings—stewed pig’s intestines—considered a delicacy in the Deep South. This circuit comprised a network of venues, predominantly theaters and nightclubs, where chitterlings were devoured like popcorn, alongside performances by numerous up-and-coming Black artists. Venues that served chitterlings indicated that it was safe for Black artists and patrons.